GALLERY.HTML engages with the experience of the young up-and-coming artist. It addresses the futility of social media promotion and the struggle for success in the contemporary art world (read: creative economy). GALLERY.HTML attempts to subvert and satirize these processes. It kickstarts the careers of young artists through virtual exhibitions and compensates them with internet exposure.

GALLERY.HTML engages with the concept of a data-driven economy of content creators. It gives the viewer a glimpse into the future. It re-envisions the traditional gallery space in the post-copyright world and questions the validity of companies like Google and Facebook as self-proclaimed supporters of a free and open internet.

GALLLERY.HTML is managed by Montana Gulbrand
The gallery was initially created and co-curated by Sam Malabre.